Founding a needs-based design business.

Susan, our founder and CEO, speaks to David Stewart at Ageist Magazine

Looking at the available market need and matching it to great products is key to the success of any new business. Sometimes the need is right in front of us, and the ability to source or make the products is already in our wheelhouse, all that is needed is the imagination to link the two and the drive to manifest it. Many of us are thinking more entrepreneurially these days. Eyra is one such company that saw the opportunity manifest in the founder’s mother, then went about figuring out how to meet that need for others living a similar lie.

“I feel very strongly that our creativity grows with age, we get better at being ourselves, so it just makes sense that we’d want choice when it comes to products which improve mobility. If I’m going to use something every day, I’ve got to love it. And I know there are many people who also feel the same out there.”

Read the full article here.