WSJ features Eyra in its report on design for older people.
“A wave of startups and investors are starting to listen to older people’s demands for more effective—and attractive—equipment. Older people have long complained that products designed for them are clunky and unattractive.
Now investors and inventors are starting to listen to their complaints.
As the population of people 65 and over grows, so does their spending power in the marketplace—and designers are taking notice. More companies are offering walkers, canes and other products that deftly assist the elderly—and are stylish at the same time. And investors are helping more of those businesses get to market.
One young company, London-based Eyra, began life in 2018 when Susan Costello and her sister struggled to find a two-handled cup for their 86-year-old mother, whose hands tend to shake. Unable to find anything that was aesthetically pleasing, they decided to make their own line of stylish, accessible homeware by joining with established designers. The company plans to release its first set of utensils—from British designer Sebastian Conran—next year.”
